Company description::
PHILADELPHIA, PA- February 1, 2004 – The New England Patriots were not the only big winners on Sunday night in Houston. Reliant Energy, the 'Naming' Rights partner of Reliant Stadium, received $16.5 million of broadcast media value during Super Bowl XXXVIII.
Front Row Marketing Services a sports marketing and research firm, conducted this quantitative analysis during Sunday night’s game. During CBS's Super Bowl game broadcast, Reliant Energy received 3 minutes and 41 seconds of exposure.
According to Front Row's evaluation analysis, the exposure Reliant Energy received was attributed to (0:50) of exterior stadium signage, (0:31) of scoreboard signage, (0:13) of on-screen graphics, and 11 verbal mentions by the CBS broadcast crew. The broadcast media value is determined by comparing the total amount of in-broadcast exposure with the estimated cost ($2.25 million) for a 30-second broadcast commercial spot.
Published sources have reported the total cost of the 'Naming' Rights for Reliant Energy at $300 million over 32 years; this also includes the Reliant Astrodome and Reliant Park.
Front Row Marketing Services, a division of public assembly facility management firm, Global Spectum, is based in Langhorne, PA with offices in Tampa, FL, Ridgefield, CT, Ft. Collins, CO, Portland, OR and Detroit, MI. Front Row has conducted sponsorship evaluation analyses for numerous leagues and teams which includes; the NFL's Philadelphia Eagles, The PGA Tour, Ford Championship at Doral, and Boston University. Additionally, Front Row generates incremental revenue for public assembly venues and stadiums, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over fifteen accounts.
Global Spectrum is the fastest growing firm in the public assembly facility management field with more than 35 facilities throughout the United States and Canada. The Philadelphia-based company is part of one of the world's largest sports and entertainment conglomerates Comcast-Spectacor, which also owns the Wachovia Center and Wachovia Spectrum, the Philadelphia Flyers of the National Hockey League, the Philadelphia 76ers of the National Basketball Association, the Philadelphia Phantoms of the American Hockey League, Flyers Skate Zone, a series of community ice skating rinks, Comcast SportsNet, a regional sports programming network, three minor league baseball teams - the Bowie Baysox, the Delmarva Shorebirds and the Frederick Keys - all affiliates of the Baltimore Orioles, Ovations Food Services, a food and beverage services provider, and Patron Solutions, a full-service ticketing and marketing product for public assembly facilities.
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Contact: Eric R. Smallwood
Director of Marketing
Front Row Marketing Services
PH: (810) 984-2608
Email: ers@frontrow-marketing.com
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